AT&T Lowers Price of its Residential VoIP Service
AT&T Lowers Price of its Residential VoIP Service
New Rate of $29.99 per month Replaces Expiring Promotional Offer
FOR RELEASE: THURSDAY, SEPTEMBER 30, 2004
BEDMINSTER, N.J. - As part of its continuing efforts to spur growth in emerging
technologies, AT&T today announced it is lowering the price of AT&T CallVantageSM
Service, its popular residential broadband phone service, from $34.99 to $29.99 per
month beginning October 1.
In addition, under some offers AT&T will provide the first month of service free to
new subscribers who sign up before January 31, 2005. The new $29.99 pricing will be
effective for all existing subscribers beginning October 1 and includes unlimited
local and long distance calling in the U.S. and to Canada. This offer replaces the
well-received introductory promotional offer in the market for the past six months.
"Having completed the initial market build-out to support AT&T CallVantage Service,
we're now concentrating on expanding our distribution channels through retail and
online sales," said Cathy Martine, AT&T senior vice president for Internet
Telephony. "Pricing the service for the holiday shopping season fits our expansion
strategy and makes AT&T CallVantage Service even more affordable, which is great
news for consumers as we give them more of what they want for less.
"In fact, we believe that once those consumers evaluate VoIP and compare it to their
existing telephone service, they will recognize AT&T CallVantage Service provides
more features and savings making it a compelling offer."
AT&T CallVantage Service is available to any U.S. consumer and provides a local
footprint to 62 percent of the households in America due to its broad penetration in
more than 170 markets coast-to-coast.
Upon signing up, all that's required to use AT&T CallVantage is a telephone adapter
provided by AT&T or its valued retailers, and a broadband connection, which lets
consumers talk over high-speed Internet connections instead of traditional
circuit-switched phone networks.
AT&T CallVantage Service is different than traditional phone services because,
through the use of IP-based networks, it can offer customers typical features such
as call waiting, three-way calling, and call forwarding, and far more advanced ones
as well. Indeed, consumers will get unprecedented convenience, cost savings and
control with innovative features including:
* "Call Logs," to track incoming and outgoing;
* "Do Not Disturb," to receive calls only when wanted;
* "Locate Me," which rings up to five phones, all at once, or sequentially;
* "Voicemail with eFeatures," to listen to messages from any phone or PC and
forward them to anyone on the Web;
* "Simple Reach(SM) Number, which enables AT&T CallVantage Service customers
to add up to nine telephone numbers with area codes anywhere in the country where
AT&T offers residential VoIP service; and
* "Personal Conferencing," to set up meetings with up to nine additional callers.
AT&T also recently began shipping a "Home Wiring Do-It-Yourself Guide" with each
self-install kit that provides customers step-by-step instructions for connecting
the service to multiple home phones to replicate the traditional home calling
environment and make the most efficient use of their existing telephone equipment.
For those homeowners who prefer that a trained technician perform the work, AT&T has
a fee-based inside wiring service to reconfigure existing lines and telephone jacks,
install additional jacks if required, and provide limited assistance with service
set-up.
Continuing its market momentum, AT&T has expanded its distribution channel by adding
leading retailers Amazon.com, Best Buy and Circuit City to its sales team.
To learn more about AT&T CallVantage Service, consumers can visit
<http://www.CallVantage.com>, call 1-866-816-3815, extension 70339, or visit one of
these retailers.
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About AT&T
For more than 125 years, AT&T (NYSE "T") has been known for unparalleled quality and
reliability in communications. Backed by the research and development capabilities
of AT&T Labs, the company is a global leader in local, long distance, Internet and
transaction-based voice and data services.
The foregoing contains "forward-looking statements" which are based on management's
beliefs as well as on a number of assumptions concerning future events made by and
information currently available to management. Readers are cautioned not to put
undue reliance on such forward-looking statements, which are not a guarantee of
performance and are subject to a number of uncertainties and other factors, many of
which are outside AT&T's control, that could cause actual results to differ
materially from such statements. For a more detailed description of the factors that
could cause such a difference, please see AT&T's filings with the Securities and
Exchange Commission. AT&T disclaims any intention or obligation to update or revise
any forward-looking statements, whether as a result of new information, future
events or otherwise.
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