Intel's Madison chip on parade

Demonstrations of new processors under carefully controlled circumstances, while a far cry from actual sales, are an important milestone in bringing a new product to market. That importance is elevated for the Itanium line, an unproven and ambitious product family with complex features needed for top-of-the-line servers often using dozens of processors.

The demonstrations Monday, slated for Intel President Paul Otellini's opening keynote address at the Intel Developer Forum, will show off features designed to appeal to high-end customers, according to a source familiar with the plan.

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