Website Development a History
Once upon a time web development was a quite simple thing, coding done in the most basic of html and accomplished in your text editor of choice. Notepad, word, word pad were all commonly used and the most complex choices to make were elements that consisted of links, pictures, and animated gifs. Soon the savvy got the idea that making this coding easier was something that could earn money for the non-html proficient. Thus was born the age of html editors like HotDog and Adobe Dreamweaver. Things got even more complex with some websites being created and run solely in Adobe Flash. These website looked amazing, had advanced capabilities, and were all the rage for a while. The problem with Flash was that the content inside was not “searchable” by conventional search engines. These search engines ruled the web and still do today.
Google gave computer users around the globe easy access to finding the website and content that they were looking for in one easy to find location. It essentially spelled the death for paper based phone books like the Yellow Pages, and has since grown to encompass much much more. Google, Yahoo, and MSN are the big three in terms of search engines, and while they gave consumers content they also introduced businesses around the world to the concept of Search Engine Optimization. SEO gave rise to all manner of companies and money making strategies and became a double edge sword for many.
SEO was a boon to many initially, those websites that had existed for a while and had a good deal of traffic and content were known as organically optimized. Meaning that search engines placed their content ahead of smaller sites due to a number of factors including age, traffic, and content. This was good for those websites that had existed a while and built themselves up along with their traffic. Organic website optimization is much more complicated now, Google has replaced it with the Pay to Play model. Companies now compete globally for keywords paying to have certain search terms rank higher in results which lead to their website. Organic optimization is not dead but the rules governing how your website development, the content, and accessibility and now much more important than ever before.
Website development has become something that specialized companies and professionals are now responsible for. Hiring the right company, using the right software, is very important to the overall success or failure of your website and recognition online. Not all people and businesses wanting an online presence need to hire expensive companies and professionals though, the internet is filled with software that will do the task and allow you to manage your content at the same time. Software that also manages or allows you access to change, add, and create content is known as a CMS or content management system. Not all companies are in need of a CMS as they don’t plan to modify content continually, but those that intent to have fresh content on a regular basis would be best served to do their homework into which software they buy in advance. Making sure that you select the right software for your needs can save you a lot of headache down the road.
The software you deploy can manage every aspect of your website including:
- Search Engine Optimization
- Anti Spam
- Mailing Lists
- Interactive content
- Mobile optimization
- Social Media Integration
These are just some of the many aspects that the CMS of your choice can give you access to controlling. There are many more. Finding the right software to do the job can be difficult due to the number of choices available. Thankfully there are reputable websites that exist that will compare and give you a quick overview of some of the better selections available. For those that opt to select a website maker the process is made relatively easy. You will want to review software choices online and see which gives you access to the controls you want, is rated well, and has a price within your budget. A good website will include helpful comparisons, articles on getting started, selecting the software, as well as rating different software packages. We recommend their use and as always doing your homework before making your decision. Good luck with your website development.