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CES 2011: CoolIT Systems Announces Partnership with Systemax

Calgary, AB – January 6, 2011 – CoolIT Systems, leaders in advanced liquid cooling technology, announced today their partnership with Systemax, one of the largest online retailers for computers and consumer electronics. Systemax PCs can be found under several large brand names including TigerDirect, Circuit City, CompUSA and Global Computer Suppliers, as well as their own trademarks Systemax™ and Ultra™.

Systemax now utilizes the CoolIT Systems ECO Advanced Liquid Cooling CPU cooler in their unbranded barebones PC builds. In 2011 the plan to use CoolIT’s products in Systemax’ ULTRA branded product line of personal computers in 2011. “We chose CoolIT because they could deliver liquid cooling with the performance and reliability we needed in our high end barebones PC’s,” said David Estrada, product manager for Systemax Manufacturing. “We look forward to growing our partnership next year and expanding our offerings together.”

“The innovative product team at Systemax has put together liquid cooled computing configurations that deliver reliable, high performance computing without the noise that air cooled systems typically generate” says Barry Fairhurst, VP Sales and Marketing at CoolIT.  “We are excited about working with a team that see the value in Liquid Cooling and we look forward to building on ourtechnical relationship in the future.”

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