Ads in video games set to rise
 

Advertising in video games is a lucrative playing ground for companies hoping to reach a captive audience who spend hours in front of titles.

Here

sometimes I don't care either way.. but in that article the "realtime updated advertising" worries me.. no thanks...

yeah as if they arent annoying enough in movies... i mean like the taco bell signs all over the place in PGR 1 were okay, but if they do anything else... well... im gonna dedicate half my playing time trying to remove ads....

heh.. like shooting the ads and with the good physics having them get screwed up.. :D