Intel, Microsoft endorse HD DVD
 

"Intel and Microsoft are combining their computing industry power in an attempt to make the HD DVD format the victor in a battle over a standard to succeed DVD."

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isn't blu-ray sony?

so that's why M$ is supporting the weaker technology

Haha, probably. Hopefully this won't take too much away from Blu-Ray since Microsoft and Intel don't have a direct influence on the products available to consumers.