The Psychology of Mac Zealots @ CoolTechZone.com
 

It’s true that fanboys, regardless of what company they support, are
annoying. Very annoying, in fact. But today, I’m going to side with the
Mac Zealots and attempt to see why they behave the way they do. Obviously,
this isn’t truly exclusive to Mac users. My theory could be applied to any
group that supports a particular company, especially if the company
happens to be the underdog in its respective industry. This could be
Linux, Apple OS X (i.e., the Mac community), AMD and a plethora of
others.

http://www.cooltechzone.com/Departme..._200706182866/