Asetek Press Letter
 

The concerns expressed regarding asetek's future price policy and market
ambitions - due to the alleged bankruptcy of an asetek competitor (in
vapor phase CPU cooling) - has led asetek to publish this open letter
addressed to the existing and prospective customers of our products. It
should be stressed that however solid the indications of the
competitor's bankruptcy appear asetek holds no direct confirmation of
the bankruptcy...

Press release

Hopefully Asetek follows through on their convictions and words.

i don't get it.. some competitor went bankrupt, and they're freaking out about it.... :confused:

Its more than just that. People are concerned that this will set a trend, also asetek provides a good product that people dont want to see increase in price or decrease in quality for no good reason.