Thread: Term of the day: Banner Rotator
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Old 09-30-2002, 12:35 PM
Keefe Keefe is offline
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Default Term of the day: Banner Rotator
A program that randomly rotates the banner ads that are seen by users on a Web site so that each time the site is visited or refreshed a different banner ad will appear on the screen. Banner ad rotation is used frequently in the Web advertising industry because it is often cheaper than paying to place a static ad on a Web site.
Also called a banner ad rotator.
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