The problem with moving to broadband, they already have broadband, is the cost of it. All broadband services charge from $30 and up. Yeah there are some that charge you less for a period of time and then charge around $50. Most people that are on the net don't see the need to go to broadband. Even AOL can't have a low enough monthly fee for people to jump to broadband. No company can withstand keeping broadband at $20 forever.