In Eastern Europe and India automakers are already selling
cars for $7,000, which is far below the lowest priced car in the U.S. Cars such as the Renault Logan and
Hyundai Santro are selling very well. The plant that produces the Logan is running 24 hours a day just to keep up with demand. The next hurdle is to be able to sell cars that start at $3,000 in these countries. Carlos Ghosn, the Renault-Nissan Chief Executive has announced his goal of being able to sell a car for $2,500.
Would You Buy a New Car for $3,000?