The average price I can find for the DS107+ is about $330. This seems like an amazingly good deal as far as I'm concerned. It's external storage with gigabit Ethernet, a web server, iTunes server, backup utility for Cameras and USB drives. Plus the (near as I can tell), unique internal bit torrent download client that you can use from a remote location. It's not so high priced that a small home business or family with a home network and a couple computers can't afford it. With 500GB drives around $100, it's a very cost effective solution.