The Ultra m998 Mid-Tower Chassis is what Ultra intended it to be for, a Ultimate Gaming Chassis, it doesn't have fancy LCD's or fan controllers because it's meant to be carted around for LAN's and gaming events, and because gamers like to install their own fan controllers and LCD's.
One thing that first caught my mind is the size of the chassis, its wider and longer then a standard ATX case. This makes its perfect for the gamers because of their need to use over sized power supplies, coolers and video cards.