In an increasingly user-friendly digital world, the concept of circumventing inconveniences has become a commonplace. Microsoft Word’s Paper Clip bothering you? Turn it off. Hate Windows Firewall? Turn it off (and install something else). But there is something more important and a slightly controversial practice going on. Specifically, to those many who browse the internet on a very frequent basis, it is perhaps more pertinent to mention the observance of ad-blocking as somewhat a given lately.