We all know half (or about half) of the world's population is female. Most married or involved males know that they can do anything they want to do as long as "SHE" thinks it's OK. Testosterone works in the boardroom but in the living room, bedroom...forget it!!! If they are "kinda" important in our business lives, why can't we get it right when it comes to offering products? Maybe we just aren't listening...
Maybe the problem is exactly as Sean Connery stated…“I like women. I don’t understand them, but I like them.”This epiphany came to us as we tried to figure out why our 1TB home server was already half full. Turned out the files were typical of most consumers’ home system storage – digital photos, music, video clips, personal videos, etc.