Earlier in the week AMD invited members of the press to look at the Radon HD 4850 in action, and surprised everyone with the promise of Photo Realism. For as long as I can remember, Photo Realistic Gaming has been touted as the ultimate point of gaming, the marker when true gaming bliss will be achieved.
PRG is such a destination it has become a noun, capital letters and all, like a county, name or city; a true destination dreamed up and talked about all the way back when 3DFX dominated 3D graphics.