This is for posterity's sake:
Creative Labs still does a few OEM cards, but only sells them in Asia/Europe. The market is just too cutthroat in the US to support the business.
However, Creative acquired 3DLabs a few years back. Right now, they only make workstation graphics cards, but would be a big threat if they decided to go for the gamers.
I'm still waiting for 3D Labs to do something like that, only the future will tell.