Apple Running Out Of Macintosh Users For "Switch"

[Keefe]

In a surprise announcement, Apple CEO Steve Jobs said Friday that Kansas resident Carmen Inez is the only Macintosh user that hasn't starred in one of the new Mac "switch" commercials.

The "switch" commercials were designed to encourage Windows users to abandon Microsoft's proprietary operating systems in favor of Apple's proprietary operating system by showing actual Macintosh users talking about how easy "the switch" was.

Despite the high cuteness factor of the iMac and the opensource appeal of OS-X's Darwin, Macintosh's userbase has steadily declined over the years, and recently fell to a total of 10 users, a fact which wasn't discovered until the commercials were already underway.

"It's really quite embarrassing," says Apple CEO Steve Jobs, "we started the new ad campaign thinking it'd be nice to showcase our diverse userbase, but we ran out of users in very short order."

Macintosh user Carmen Inez declined to be in the commercials, saying "I've just got a bunch of old Mac Word Perfect files that I keep on there. It's really nothing to get excited about."

The fate of Apple's next line of commercials, which were to feature programmers pretending to like Macintosh's FreeBSD spin-off, Darwin, instead of actually getting FreeBSD, has not been decided.