[Omega]

Mac users are smarter and richer than us...yeah, great. With less than 5% of the market, that simply means that when 40 smart people buy a Mac, versus 40 smart people buying a PC, their 40 smart people are going to account for hm, about 10% of Apple's gross sales (well, maybe that's exaggerating a little, but the point stands).

"The greater affluence and education level of those who surf using a Mac is attributable in part to [... Apple's] pricier machines." Uh, so basically people buy Macs, which are more expensive, simply because they're more expensive? Yeah...no wonder you're going to get richer people as a user base.

"[Mac users'] longer surfing histories and their greater willingness to buy products via the Web, makes Mac consumers a prime catch for marketers." Hm, interesting that they're buying things online, seeing as how retail stores carry relatively nothing in the Mac department. They simply have to buy their things online, because they can't get them anywhere else.

"Nielsen/NetRatings said that 70.2 percent of Mac users online have a college degree, compared with 54.2 percent of all Web surfers." Well, maybe that's because it takes a f-ing college degree to get everything set up right on the Mac, and find some obscure place to download functional Mac internet software. Believe me, after spending 2+ hours setting up iMacs and an Apple AirPort at my job, after having set it up with PCs and a Netgear RT311 in about 10 minutes...a college degree can come in handy.


If 70% of online Mac users have a college degree, that means they're sure not reaching a very big audience... To have a PC, you don't need a college degree, plus there's so much more one can do for functionality, upgradeability, and whatever else one would want on PCs. On a Mac it may be easy to transfer music to an iPod, but that means it natively, easily supports about 0.01% of the market mp3 players. Additionally, if you want to have it function as a portable HDD, like they advertise it can, you do have to do extra work, and that college degree will come in handy.

Well, whatever...I think I've lost my train of thought here...maybe because I don't have my college degree like 70% of the online Mac users, which make up about 0.7% of the web. Either that, or it's 3:15 AM...you know, either way.