EA Mulls 'Sims'-Like Interactive TV Show

[Tyler]

Electronic Arts, the world's biggest video game publisher, is considering an interactive TV show that would let viewers control the actions of the characters as in its popular game "The Sims."

"One idea could be that you're controlling a family, telling them when to go to the kitchen and when to go to the bedroom, and with this mechanism you have gamers all over the world 'playing the show'," said Jan Bolz, vice president of marketing and sales for EA Europe.

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