Recently, Vjeran Mandic had the opportunity to speak with David Makin, Palit Multimedia's Consumer Marketing Manager. The idea was to get a better idea of Palit, the hitherto little known manufacturer of graphics cards.
They may not be as well-known as ASUS or Gigabyte but they are certainly more than just another manufacturer of reference-design graphics cards. We also wanted to know what they are doing to put their products ahead of their competitors and of course, their plans for the future.
Here's a quote from the interview :-
"I think we're differentiating ourselves on both the hardware design side as well as the marketing side. Sometimes I just sit back and laugh at what's going on. We launch a 1GB version, then the other guys do the same thing. We add three-phase power and some of them do the same thing."