ProBlogger: What is the Real Value of a Social Media Visitor?

[Jason]

Bloggers are fiercely divided when it comes to deciding the value of social media traffic.
Some crave it or even become addicted to it, writing every post with an aim to hit the front-page of Digg and spending hours trying to promote their own content. Others feel it has little value and largely ignore it, citing poor rates of conversion into ads clicked and subscribers gained.

Read the full Article at ProBlogger.