Rumors and speculation abound, but sadly its the end of an era for the name ATI. From this point forward all graphics cards will be labeled AMD instead of ATI. AMD plans to continue using the Radeon and FirePro names for future cards just labeled AMD instead of ATI, the ATI EyeFinity will become AMD EyeFinity. The first new cards using this naming will come out later this year…
Read more at the source. (Tech Report)