Best Buy® Announces Unprecedented Specials: Free Smart Phones Through December

MINNEAPOLIS–(BUSINESS WIRE)–Best Buy Mobile, the mobile specialty retail unit of Best Buy Co. Inc (NYSE:BBY), today announced that it is giving consumers another reason to celebrate – a holiday event featuring free smart phones. Every day in December, Best Buy Mobile will feature a minimum of four free smart phones (one from each carrier) in all Best Buy stores, in all Best Buy Mobile specialty stores and online at www.BestBuy.com/FreeSmartPhones.

“People want smart phones and we couldn’t think of a better way to end the year for our customers than to offer free devices every day in December.”

Based on the overwhelming success and customer feedback from the Free Phone Fridays campaign in October, Best Buy will feature FREE smart phones every day during the remainder of the holiday shopping season. Examples of smart phones featured include:

• Droid Incredible by HTC (Verizon)
• Sony Ericsson Xperia X10 (AT&T)
• LG Optimus S (Sprint)
• LG Optimus T (T-Mobile)

“We were excited by the amount of consumer interest we received around our ‘Free Phone Fridays’ promotion in October, so we wanted to do it again only bigger,” said Shawn Score, president of Best Buy Mobile. “People want smart phones and we couldn’t think of a better way to end the year for our customers than to offer free devices every day in December.”

The free phones require new or upgrade activation with two-year agreement and minimum quantities will vary by store. There are no price matches and the offer is not valid on prior purchases.

Best Buy Mobile rapidly has become a leading destination for mobile technology purchases with the most smart phones under one roof, and one of the largest selections of carriers, handsets and accessories available anywhere. In addition, Best Buy Mobile offers an array of services aimed at improving the mobile phone buying experience, including:

• Upgrade Checker: A quick and easy service that gives customers the ability to see when they are eligible for their next phone upgrade. When the upgrade time is nearing, customers receive a complimentary reminder call, e-mail or text message.
• Walk Out Working™: Free in-store smart phone setup by a Best Buy Mobile Phone Specialist who will sync personal email accounts, set up Bluetooth headsets, transfer contacts and activate other services to allow the customer to leave the store with a fully functional new smart phone.

About Best Buy Mobile

Best Buy Mobile was founded in 2006 with a goal of changing the way consumers shop for and purchase mobile phones in America. Today, Best Buy Mobile is in every Best Buy store and also has 157 Best Buy Mobile specialty stores around the country. Best Buy Mobile features one of the largest selections of carriers, handsets and accessories available anywhere. Employees undergo at least 80 hours of intensive training, as well as continuing education on mobile phone technology and trends to help customers get the most of their mobile phones. For more information about Best Buy Mobile visit www.bestbuy.com/mobile or www.bestbuymobile.com.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work.

For more information about Best Buy, visit www.bby.com.