Samsung, one of the major players in the digital market introduced quite a few products during their press presentation. While some of the things that Samsung introduced were the innovations on already existing hardware, while some of the other things were made from scratch.
For Samsung, one of the major themes for the year 2010 will be a “3D complete home ecosystem” this means that the end user will be able to seamlessly experience the full power of 3D without spending much time with the set up and installation. This is made possible by their commitment to the development of the a complete and stand alone operation system that was created from the ground up just for their television sets.
In terms of application development, Samsung promised that they will roll out the a set of free apps by the Spring of 2010 and a set of paid apps by the Summer of 2010. Samsung also promised to extend their hands to the developer community in a way Google has and provide the tools needed for people to write their own applications for free. The apps will be available to end users for download through their app store.
Some of devices that Samsung mentioned that would be included in their integrated systems lineup are the Blue-Ray Drives, TVs, and phones.
The speech then followed with congratulations from Kevin Thaw (Twitter, CEO) and a presentation of some of Samsung’s partner companies. (Voodoo, Blockbuster, Picasa)
Samsung also excitedly unveiled their top TV lineup for 2010 which consisted of both the 3D and non 3D models with unique natural looking colors. The frame consists of transparent crystal wrapped around a metallic frame covered with a new type of color that is said to generate color density and ultimately look “more realistic and natural to the eye.”
The TVs for Samsung’s line up are the LED9000, 8000, and 7000 series. Of the three only one to support the new 3D format is the LED9000 TV. Samsung also introduced the ultra slim design in their new TV sets. The Ultra Slim design sliced the width of the LED9000 down to a mere 1/3 of an inch. The later series TV will also come with full support of the HDMI 1.4, 3D enabled format.
|LED 9000 Series|
Following the presentation of the television sets, the CEO of Technicolor, Frederick Rose and the CEO of DreamWorks Jeffry Katzenberg endorsed Samsungs idea of 3D television. Katzenberg then proceeded to state that in the future all movies will be produced in 3D. The reason for the big change came from the audiences’ reaction recent releases and the availability of capable technology.
While the switch to 3D constitutes a huge investment and a risk for the companies involved, but the incentive is definitely there. From the financial standpoint, four of the top ten box office hits of 2009 were 3D movies. From the creative side the incentive is the realism that 3D brings.
Watching Monsters vs Aliens, Frederick Rose commented that it feels like you are “standing beside Susan, Bob, Link and the rest of our monstrous heroes.” and that the new 3D television sets will help to “Bring [things] to life for audiences in their homes.”
The conference concluded with the sealing of the partnership between DreamWorks and Samsung by the presentation of the very first 3D BluRay disk produced by DreamWorks: “Monsters vs. Aliens.”