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AMD Launches New Trinity APU



Introducing the AMD Trinity APU

A today AMD launches the follow-up to the original APU the Llano processor.  Code-named Trinity the new processor promises a trio of enhancements including the more processing power, more graphics power, and greater power efficiency.  The Trinity APU could very well be the technology that the mobile users have been looking forward to ever since the introduction of ultra books.  essentially Trinity brings to the mobile market increased processing power along with the ability to have far greater 3-D graphics power without the need for Nvidia discrete graphics, and at the same time providing the benefits of increased battery life.

The new Trinity AP you looks great on paper but we will dive into the technology behind the new Trinity and show you why it may or may not fulfill all of its promises.  Unlike Llano the new Trinity APU is based upon the new Piledriver architecture which is a follow-up to the original bulldozer architecture. With the new architecture AMD sees greater efficiency, processing power, and an enhanced set of features.


With Intel’s release of the new Ivy Bridge processor and its hefty investment into the Ultrabook market the new AMD Trinity could represent a significant threat if AMD comes close to fulfilling the potential that this new APU represents.   Intel should take Trinity seriously as there are several benefits to the OEM manufacturers for adopting Trinity. OEM manufacturers using Trinity at the heart of its mobile systems will not  be held to Intel specifications for power, thickness, performance, or other specifications.  what this means is OEM manufacturers will be able to offer Trinity systems likely at a much lower price than their Sandy Bridge Ultrabook equivilants.  We have already seen this with the announcement of the HP sleek book.  The HP Sleek Book offers ultra book performance but at a much lower price with optional AMD discrete graphics and the sleek book offers multiple configurations all lower priced than the ultra-book equivalents.

 So what we have here is AMD riding on the coattails of Intel. Intel enters the market a year ago with the concept of the ultra-book they fund OEMs with a phenomenal amount of cash to create these ultra-sleek, small, and portable laptops equipped with Sandy Bridge processors and SSD hard drives, all around Intel’s specifications.  now the OEMs have made the initial investment into the technology and processing plants needed to create ultra-books, and AMD a year later enters the market and capitalizes on Intel’s investment into the OEMs. AMD offers OEMs away to use their existing processing and manufacturing plants to offer ultra-book like laptops at a much lower price point. Of course OEMs are going to jump at the opportunity to offer their products at a lower price they would be foolish not to as consumers are highly priced point driven, not to mention that the new Trinity APU offers several benefits over its  ultra–book competition.

 Let’s take a look at the technology behind the new Trinity APU.

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10 Comments... What's your say?

  1. How can you say you don’t know if Trinity is a winner when it brings significantly better CPU/GPU performance over Llano which was very adequate for most mainstream consumers? SB is just barely faster in CPU performance and isn’t in the same iniverse as Trinity. Pretty much every reviewer has confirmed that Trinity is a winner on all fronts including battery life and price in addition to CPU/GPU performance.

    BTW consumers do not want Ultrabooks and that is why even with lots of Intel bribe money sales are very poor. Ultrathins are a sure success for AMD especially when priced hundreds less that a shiny under-powered Ultrabook.

    • Jorge,
      Trinity is still not proven a success for AMD. As a Processor it is certainly a step forward in the right direction, and it will be a great consumer option. The problem lies in AMD overcoming years of shortcomings int he mobile market. Consumers by and far prefer Intel in their laptops. In that regard Trinity has a lot of hard work ahead. No product just steps out of the shadow of years of history to become an overnight success.

      So is Trinity a winner for AMD. . . not yet. I cannot declare a product a winner for which I have not even tested. And even had I the product in hand, consumers have the overall sway of the market. If they adopt then it is so.

      I still hold firm to my statement, Trinity holds great potential for AMD. Now all they have to do is get the word out there and convince consumers. The first step in doing so would be to get us a system.


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