Google Instant is game-changer in a search market that had grown relatively stale, but it also threatens to disrupt the search engine optimization marketers have carefully cultivated.
Real-time indexing and user interface cosmetics from Google and Bing made search a little more lively, but at the end of the day core search functionality was the same. People came. They entered queries. They clicked enter. They got results, or didn’t, as it were.
Google Instant lets users type a query and see results without hitting enter. Each letter triggers a predictive search until a user clicks on a link he or she find useful.
IDC analyst Hadley Reynolds called Google Instant a dramatic break from the traditional Google search experience, which he said was wasteful of users’ time. Indeed, Google said the average search took 25 seconds to complete from start to finish. Google Instant could trigger searchers in one-third the amount of time.
“Google Instant should cut down dramatically on the “pogo stick” problem, where users iterated clicking through results links until they got too frustrated to continue,” Reynolds said. “Instant will help show what the right links are more quickly.”
While Google Instant is exciting because it accelerates the search process for users, it changes the SEO game for advertisers bidding on keywords from Google AdWords.
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Google states that instant will be available to everyone shortly and you should be able to see the new features at www.Google.com now (or shortly). For more information about instant from Google check out the Google page here
