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Intel woos Hollywood studios with new microchip

intel_techwarelabs(Reuters) – Intel Corp’s new microchips, touted as its biggest-ever leap in processing power, include built-in content protection to make it safer for Hollywood studios to offer premium movies to consumers over their personal computers.

Time Warner Inc’s Warner Bros Digital Distribution and other studios plan to offer high-definition movies to consumers whose computers use the chips, code-named Sandy Bridge, at the same time as they are released on DVD, Mooly Eden, Intel’s vice president and general manager of the PC Client Group, told Reuters last week.

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