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Master Lock CES Updates

New Master Lock Bluetooth Padlocks

Combines Seurity Expertise with Mobile Device Technology that turns smartphones into keys

MILWAUKEE, Wisc. (January 5, 2016) – Can’t remember the combination for the lock on your locker?  Lost the key to your shed again? Need to provide someone with access to your lock when you can’t be there?

4400D Bluetooth Indoor Smart PadlockWith the introduction of its award-winning Bluetooth® Smart Padlocks, Master Lock, the world’s largest manufacturer of padlocks, turns your Bluetooth Smart-enabled device into a key – effectively eliminating the age-old anxiety and hassle that surrounds forgotten combinations and lost keys.

“Our Bluetooth Smart Padlocks offer greater speed, ease of use and control to deliver a new level of security, access, and freedom in portable padlocks,” said Rebecca Smith, vice president, marketing for Master Lock.  “By turning your smartphone into a key, this product provides a cutting edge combination of security and convenience.”

Keeping You Connected
Leveraging a new technology platform, the Bluetooth Smart Padlocks remaster accessibility to provide consumers with advanced but easy to use functional features along with the strength, durability, and reliability they have come to depend on from the brand. Developed with simple, ergonomic features, the indoor and outdoor padlocks are well suited for a variety of applications for use at home, office, facility, job site, gym or school. Once registered, the Bluetooth Smart Padlocks will unlock upon touch when an authorized device is within range. Using the Bluetooth Smart protocol for wireless communication, Master Lock provides leading-edge security, with robust, military-grade authentication and encryption mechanisms to deter sniffing, replay and manipulation attempts. The padlocks also feature a directional keypad, offering an alternate method of entry if a Bluetooth Smart-enabled device is unavailable or if the device is stored in a locker.

Control and Convenience
By downloading the free Master Lock® Vault eLocks app and creating a Master Lock Vault account, users gain fingertip accessibility, connectivity and control of their padlocks as well as the ability to share digital keys and monitor the padlock’s activity.

With the new Master Lock Vault eLocks app, owners have access to multiple padlock features, including the ability to add/delete locks, add/remove guests, schedule guest access, view the padlock’s activity history and personalize settings for relock time and unlock mode. For added peace of mind, owners also receive notifications for low battery and tamper alerts.

Bluetooth Outdoor Smart PadlockSimple One-Touch Operation
The padlocks are easy to use, with intuitive visual color cues for lock status.  To open the padlock, the authorized user simply presses any button on the lock to “wake it up.” The lock will light blue as it connects with an authorized device. Then, it will unlock and light green, prompting the user to open the lock. The center LED status indicator informs the user of the padlock’s status – blue indicates locked or communicating with a device, green indicates open or unlocked and waiting to be opened, yellow indicates a low battery and red indicates an invalid keypad entry.

Award-Winning Technology
The Master Lock Bluetooth Smart Padlocks recently received a Best Product award by Master Locksmiths Association in the UK; the MEDPI 3rd Place Innovation Award in the New Uses category in Monaco; and an Innovation Trophy in the 36th LSA Innovation Trophies sponsored by French retail industry magazine LSA. These prestigious awards are a testament to the ground-breaking benefits seen in the new Bluetooth Smart Padlocks and recognize Master Lock’s advancements in the padlock category.

“Master Lock strives to develop fresh, innovative products that provide consumers with a new level of security, convenience and peace of mind,” said Smith. “The Bluetooth Smart Padlocks pair our brand’s safety and security expertise with new technology to deliver a totally new experience in a portable security product.”

4400D Bluetooth Indoor Smart Padlock HeroThe Master Lock Bluetooth Smart Padlocks will be available in November 2015 for an MSRP of $50 for the indoor Bluetooth Smart Padlock and $60 for the outdoor Bluetooth Smart Padlock. For more information, visit the Master Lock website or connect with Master Lock on social via Facebook, Twitter, Pinterest or YouTube.

About Master Lock
The Master Lock Company is recognized around the world as the authentic, enduring name in padlocks and security products. Master Lock Company offers a broad range of innovative security and safety solutions for consumer, commercial, and industrial end-users. Master Lock Company LLC is an operating unit of Fortune Brands Home & Security, Inc., a leading consumer brands company. Headquartered in Deerfield, Ill., Fortune Brands Home & Security Inc. (NYSE: FBHS), is included in the S&P MidCap 400 Index. For more information about Master Lock visit

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