Patriot makes a push into the UK market
Fremont, California, USA, May 13, 2010 – Patriot Memory, a global provider of premium quality memory module, flash memory and computer peripheral solutions, today announced their partnership with VIP Computers, the UK’s largest independent distributor of PC components. Under the terms of the agreement, VIP Computers will distribute Patriot Memory’s full line of DRAM, flash memory and peripheral products throughout the UK.
“Patriot has been focused on expanding our presence in Europe. By partnering with VIP Computers we build upon our momentum and reinforce our commitment to build our channel presence. Patriot is excited about our partnership with VIP Computers as its newest distributor,” says Johnny Van Esch, Patriot’s European General Manager. “VIP Computers’ targeted channel solutions and large customer network will allow Patriot to grow the brand in the UK. VIP Computers gains a strong partner with 25 years of manufacturing experience and who shares a business philosophy of offering high quality, innovative products.”
“UK consumers are always on the leading edge of technology and looking for the latest and greatest products,” says Duncan McAuley, Purchasing Director for VIP Computers. “The Patriot brand is recognized as providing high performance, high quality products at affordable pricing levels. Patriot offers a broad scope of solutions which meet the needs of our small independent retailers, etailers and major high street chain partners. The partnership between VIP Computers and Patriot is a perfect fit.”