When it comes to Facebook, you can count on one thing: Chief Executive Officer and Founder Mark Zuckerberg is not afraid to lose preconceived notions and instead move hundreds of millions of people in an entirely new direction. Sometimes his ideas work, which is one of the reasons why the Palo Alto (Calif.)-based social Web company has been able to constantly reinvent itself.
For its first three years of life, Facebook was merely a social network. Then it transformed itself in quick succession into a social Web platform and then into a social aggregator of the Web. On Monday, the company launched its “Social Inbox,” a new kind of messaging system that is the first public manifestation of the new, new Facebook.
Facebook’s latest core competency is communications—a way to become even more indispensable in our daily Web lives.
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